At CuddleCare, we think every stuffed animal deserves tender love and care.
Our mission is to ensure your cuddly companions receive the care and love they need for maximum cuddles!
About
For Graphic Design 3, I had to create a fake company and design its brand with logos, mock up deliverables, and create an advertisement video and a website prototype. As a person who collects plushies, I decided to create a company where owners can send their plushies for their plushies to receive a spa-like experience. My company also sold plushie cleaning shampoos and provided tutorials on how to care for your plushie from home.
These are some logo sketches. I tried to sketch as many different types of logos for my company. For half of the sketches, I was focused on creating logos that came across more welcoming and playful. For the other half of sketches, I was focusing on creating logos that came across more clean and modern.
Logos
Primary Logo
Simplified Logo
Icon
These are the final logos. I ended up using a fluffy teddy bear with some bubbles around it as a mascot because I wanted the logo to clearly visualize the main puprose of the company. I also wanted the fluffy teddy bear to emphasize a more welcoming vibe of the company.
Deliverables
Deliverables include shampoos, an instructions pamphlet, a website, and a short advertisement video.
I made a prototyped website for this project using Figma!
Website
Advertisement video
I also created this 40 second advertisement video by using Procreate and Adobe After Effects.